15th anniversary sale: up to 80% off - extra discounts when you buy 2 or more

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Rowella™ | Elegant Pleated Maxi Dress

$189.95

$69.95

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30-Day Money-Back Guarantee
Loved by 50,000+ women across America
Color White
Size S

Only a few left in stock!

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UPDATE: As we celebrate 25 years side by side, only a limited number of items remain. If you can still click 'Add to cart', it’s still available.

FLOWING ELEGANCE WITH A REFINED FINISH

This maxi dress features a sleeveless design with a flattering V-neckline and a softly defined waist for a graceful, feminine look. The pleated skirt creates beautiful movement, while the full-length silhouette adds an elegant and elevated feel. Designed to look polished yet easy to wear, it makes a stylish choice for special occasions, events, or dressed-up daytime outings.

WHY THEY STAND OUT

Flattering V-neck shape: The neckline creates a refined look that feels feminine, open, and elegant.
Softly defined waist: The fitted waist detail adds shape and helps create a balanced, flowing silhouette.
Pleated flowing skirt: The pleated design adds texture and movement for a graceful finish with every step.
Elegant occasion styling: This dress offers a polished look that works beautifully for events, dinners, or celebrations.

Size Chart (Inches)

Size Length Chest Shoulder Sleeve Waist
S 57.5 33.1 14.2 9.4 26.8
M 57.9 34.6 14.6 9.8 28.3
L 58.3 36.6 15 10.2 30.3
XL 58.7 38.6 15.4 10.6 32.3
2XL 59.1 40.9 15.7 11 34.6
3XL 59.4 42.5 16.1 11.4 36.2

At Jennifer Dallas Boutique, your satisfaction comes first. That's why we keep you updated on your order every step of the way and always offer free shipping across the U.S.

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If you don't love it, you don't pay for it. Return any item within 30 days for a full refund. No questions asked. Shopping with us is always completely risk-free. Some exemptions apply. To understand better, read here.

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15 YEARS SIDE BY SIDE

Fifteen years ago, I started this boutique from scratch, chasing a dream I'd had since I was a young designer here in Dallas.

From day one, I wanted every piece on our rails to feel the way I believe getting dressed should: comfortable, flattering, and effortlessly you.

Jennifer Dallas Boutique is the result of that dream. Every piece is chosen, and often designed, with the same intention.

To celebrate 15 years since I opened our doors, I'm sharing some of the biggest discounts we've ever offered. My way of saying thank you to every woman who's shopped with us along the way.

With love,

Jennifer 🤍

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30-Day Money-Back Guarantee

If you don't love it, you don't pay for it. Return any item within 30 days. No questions asked. Shopping with us is always risk-free.

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Your payment is always safe with us. We use trusted, encrypted payment providers so you can shop with complete peace of mind.

Free Shipping

We offer Free Shipping for maximum customer comfort. Your satisfaction is important to us, which is why we offer smooth and free delivery.

30-Day Return Guarantee

Your satisfaction is our focus. Our 30-day return policy guarantees you maximum flexibility and the best shopping experience.

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